Agencies and social media managers often ask us if they can use Aware for community management, LinkedIn engagement, and commenting on behalf of other profiles that they help manage.
Great news: we definitely support this use case!
Some examples are:
LinkedIn agencies that help their clients run their LinkedIn presence
Executive assistants helping their CEO with LinkedIn post comment responses
Marketing leaders who want to help their executive team grow on LinkedIn by helping them with analytics, engagement, and inbound lead reporting.
Here's how.
1. Add The New Users
You'll first need to add the people who have asked you to manage your profile, as Users. Click "Account" on the left sidebar, then click Users. Type in the emails of the people you want to invite, and send. They'll need to accept the invitation, create a password, and install the Aware Chrome Extension.
(If you're an agency handling this step for your client, read this article for instructions: in short, use a separate Chrome profile to accept the invitation on behalf of each of your clients, so you're not logging in and out of multiple profiles in the same browser window.)
2. Set Permissions
In the same Users window, set the permissions of anyone who should be allowed to engage and post on behalf of others in your account, to "Collaborator":
3. Create Their Lists
You may want to create different custom engagement feeds for each user or client that you're setting up. To do this, go to the Custom Lists section, find the dropdown that allows you to "Engage as:" someone else, select whose lists you want to manage, and then click "Add/Edit Lists".
You'll then be able to create whatever lists make sense: customers, prospects, influencers, partners, etc.
4. Engage, comment, post... build brand!
Now, you're all set up! Notice that when you go to engage on behalf of another user (team member or client), you'll also be able to comment on behalf of Pages they are an Admin of, too:
Remember, it's not just custom lists: all of the feeds work this way. So, you can use the Replies feed to handle post replies for your client or you can use the dynamic Community feed or the Influencers lists (remember to select the appropriate dropdown for what niche you want!), on their behalf too.
Have any questions? Give us a shout!