(PLAN REQUIRED: PROFESSIONAL, POWER USER)
If you're coming to Aware without a premade engagement list, or you want our help building out your current feed: look no further.
Influencer Discovery, one of our new features that no other tool offers, is designed to help with this:
How It Works
Discovering new influencers involves a few steps: aligning on your search strategy, entering criteria, and a bit of trial and error to refine your search!
Keyword Search Strategy
First, decide which fields on a profile you want to search for keywords in:
Profile Summary, known as the "About" section
Headline, displayed next to the profile picture
Post Content, which literally refers to the content of the person's posts
Sometimes, you may only want to search one, or two, instead of all of the fields. For example, it's a lot more relevant if you want to make sure someone has "GraphQL" or "LinkedIn Ghostwriting" in their profile headline, which is a very small piece of text, than if someone also has that word in their Summary or Posts.
The Summary is a larger piece of text than the Headline, so it'll almost always bring in more results.
Searching someone's post content, too, will be even broader. e.g. let's say you search "Sales Training". The construction of that word makes it more likely you'll find it in the post content, or the Summary section of a profile. In a headline, you're more likely to see it written as "sales trainer" (vs training).
Decide On Your Keywords
The main strategy here is to decide whether you want to search for "any" of the keywords entered, or "all" of them.
You might want to use Any Keyword when you're searching for related terms and synonyms:
Influencers With Any Of These Keywords In Their Headline
medtech
biotech
life sciences
medical technology
On the other hand, you would use All Keywords when you want to intentionally combine certain terms:
Influencers With All Of These Keywords In Their Headline And/Or Post Content
Sales Training
Sales Trainer
SaaS
That would be more likely to show you Sales Trainers, who have talked about Sales Training, and with the. keyword "SaaS" in either their posts or their headline.
Tips & Tricks
Influencer Discovery is an extremely powerful feature, so there's no one right or magical way to use it. Here are some things to consider:
If you are seeing "NA" or "0" in places where you don't think you should see that, it means our database hasn't recently pulled in information for that person. We might just need time to pull in their data!
If you aren't getting enough results, consider using fewer keywords, different keywords or spellings, or broadening your search.
When you've built a pretty good list, you can Select All profiles, uncheck certain ones you may not want, and add them all at once to a Custom List in the Custom Engagement Feeds section. (You'll need to first create that Custom List, to be able to do this.)
As always, if you need any help playing with this? Please get in touch, we'd be happy to help!